Articles, podcast appearances, and thought leadership on cybersecurity marketing, trust-based brand building, and what it actually takes to earn attention in an industry that has been oversold for a decade.
Conviction is the one thing a founder cannot hand off to a marketer. The right marketing leader helps you find where it lives and turn it into a brand that grows.
What founders actually need from their first marketing hire, and why execution alone is never enough.
A firsthand look at evaluating a company from the candidate side of the table, and what it reveals about product-market fit.
Why the most dangerous mindset in marketing is the one that assumes it already has the answers.
In a market flooded with noise, the buyers who matter most are the ones who can tell the difference. Marketing to them requires a different kind of honesty.
It is not your product. It is not your funding. The differentiator most companies overlook is the one they cannot fake.
A curated reading list for marketers who want to think differently about brand, trust, positioning, and what it means to earn attention.
A conversation on what it means to build a marketing organization from scratch in cybersecurity, how to earn credibility in a skeptical market, and why the best marketing leaders think like revenue partners, not campaign managers.
Listen to the episode →A creative piece that speaks directly to the people behind the screens, acknowledging the reality of life in the SOC with honesty, humor, and genuine respect for the work.
Watch the video →An introduction to the foundational datasets every analyst should know.
Deeper into the datasets that help connect the dots across network activity.
Putting the full picture together for infrastructure analysis at scale.
Practical tools and techniques for pulling IOCs from threat data efficiently.
A primer on how to get started with DomainTools and the foundational concepts behind internet intelligence.
A candid look at representation, belonging, and what it means to show up authentically in the cybersecurity community.
Launching a customer spotlight series by celebrating the defenders who protect us, starting with Olga Jilani.
I'm looking for my next VP of Marketing or CMO seat at a cybersecurity company scaling from $1M to $50M. If that's the role you're hiring for, let's turn credibility into revenue.