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Kelsey LaBelle

Kelsey LaBelle spent ten years at DomainTools building the inbound engine that delivered 61% of new logo bookings, and is looking for her next marketing leadership role at a Series A or B cybersecurity company.

Remote · SOC or SOC-Adjacent · VP or CMO
DomainTools would not have emerged on the cybersecurity landscape and grown as we have without Kelsey's leadership, creativity, team building and commitment to excellence.
— Timothy Chen, CEO, DomainTools
Who you'd actually be hiring

One company. Three eras. Zero shortcuts.

I joined DomainTools as a specialist and left as VP of Marketing. I grew through the bootstrapped and PE-backed phases, then rebuilt the marketing organization from a lean team after the Farsight Security acquisition. Every phase, every reorg, every new GTM motion, every new set of expectations. What I built did not just survive ten years at one company. It flourished.

My lane is cybersecurity, specifically the SOC and SOC-adjacent corner of it. I have spent a decade learning the community, the language, the research cadence, the trade shows, the vendors, the analysts, and the kind of work that earns trust from a skeptical audience that has been spammed into oblivion the last 15 years.

I happened into cybersecurity. I stayed on purpose. I intend to be known in this community, because the work is only as honest as the person doing it.

I have strong opinions about branding. I do not take meetings with companies that think leading with "Autonomous SOC" on their homepage is sufficient to earn their buyer's attention and business. Not because it is bad marketing, but because it is circumventing the honest, difficult work it takes to build a distinct, differentiated brand. I would rather join a company with a rough story and real conviction than a polished brand that is afraid to say something real. The companies I want to work with have conviction. They just need someone who knows how to cultivate that conviction until the market pays attention.

I am looking for my next marketing leadership role. Series A or B. A product I believe in enough to stake my name on. A founder who wants a partner in the marketing chair, not a yes person. Remote, with travel up to twenty-five percent. VP of Marketing or CMO at smaller organizations. Director or Senior Director at larger ones, if the scope is right.

How I think about the work

Credibility first. Always.

Cybersecurity marketing has been taught to lean on platitudes. I do not. I build marketing on research the community actually wants, on conversations in the rooms where sensitive information is shared, and on showing up consistently enough that people say your name when you are not at the table.

I care more about making the right decision than being right in the room. I run teams with radical candor and keep tight five, fifty, and ninety-five percent check-ins so stakeholders know exactly where the work is before it lands. I believe trust is the only durable marketing asset, and everything else is weather.

What I stand for

The non-negotiables.

Integrity

I have clarity in my value and hold myself to that expectation. I do not waver.

Kindness

Ambition and kindness are not mutually exclusive. I believe my customers, employees, and competitors all deserve to be treated with respect and dignity. People come first.

Customer centricity

Not just when the renewal comes around, but at every step of the way. In designing a solution, communicating it, building a sustainable industry community, enriching my customers' professional careers.

Joy

Life is too short not to have fun at work. Joy should not be disruptive, but additive. I take the extra moment to get to know my team. And I tell absolutely dreadful puns.

Innovation

Whether it's creating a distinct brand, figuring out how to go to market, or building a fantastic product, I never confine my work to what I've seen succeed. I push my comfort zone and fail quickly.

What the people I've worked with say

The receipts that aren't numbers.

"DomainTools would not have emerged on the cybersecurity landscape and grown as we have without Kelsey's leadership, creativity, team building and commitment to excellence."

TC
Timothy Chen CEO, DomainTools

"Kelsey built the market clarity, credibility, and demand architecture that allowed Sales to execute with confidence, consistency, and precision."

VS
Veronica Stonis VP, Global Sales Strategy, DomainTools

"Kelsey thought like a revenue and customer advocate leader first and a marketer second."

CN
Chris Nelson Chief Revenue Officer, HYCU

"One of the most creative minds in marketing and communication when focused on information security and cybersecurity topics. It was one of the greatest collaborations I've been a part of."

JS
Joe Slowik Threat Intelligence & Critical Infrastructure Security Leader

Where I show up.

Find out if I'm the gardener you're looking for.

I'm looking for my next VP of Marketing or CMO seat at a cybersecurity company scaling from $1M to $50M. If that's the role you're hiring for, let's turn credibility into revenue.