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You can't outsource conviction.

VP of Marketing or CMO · Cybersecurity Looking for my next seat at a company scaling from $1M to $50M.

Cybersecurity marketing has a playbook problem. Everyone follows it. Nobody questions it. And it shows.

See the harvest →
Kelsey LaBelle · the gardener of cybersecurity marketing
Sound familiar?

The same story. On repeat.

Cybersecurity marketing has a problem it refuses to name. It looks like this.

ONE
The Series A founder who hired three agencies in eighteen months and still cannot tell you what the company stands for.
TWO
The homepage whose headline could belong to any of its fifty competitors. Agentic AI for Your SOC. Comprehensive visibility. AI-powered platform. Trusted by the Fortune 500. As memorable as a Marriott conference room carpet.
THREE
The marketing team that derisked every headline, drowned its buyers in recycled stock photography, and tired abstractions about speed and scale.
Same playbook. Same outcome. The one thing it doesn't deliver is conviction. Because no outsourced resource can grow that for you.
The new playbook

Credibility is the playbook.

You cannot scale a pipeline without trust. Trust is a year of research the community actually wanted, given away because the work was worth sharing. Trust is showing up in the rooms where sensitive information is shared and earning the right to stay. Everything else is fertilizer on concrete.

61%
of new logo bookings came from inbound.
— This is the fight I'm willing to have on any Tuesday ELT call.
The harvest

What happens when belief is the multiplier.

No pay to play. No BDR layer. No growth hacks. Just slow, credible work that bore fruit.

89%

of new logo pipeline, by dollar, was marketing-sourced.

78%

SQL to opportunity conversion, with no BDR layer.

30%

The community program didn't just build credibility. It lifted deal size by 30%.

137

earned media placements on DomainTools research.

Forbes · Dark Reading · KrebsOnSecurity
10.5

years at one company. Specialist to VP. Every phase.

Bootstrapped · PE-backed · acquired

Belief is the multiplier. The rest is weather.

Find out if I'm the gardener you're looking for.

I'm looking for my next VP of Marketing or CMO seat at a cybersecurity company scaling from $1M to $50M. If that's the role you're hiring for, let's turn credibility into revenue.

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